Think about your brand beyond the visual 👀

A brand is more than colours, fonts and logos—it's word choice, voice, tone, formatting and punctuation too! If you want to elevate your brand, you need to define it. And that's exactly what writing guidelines are for.

What are writing guidelines? 📏

Writing guidelines are a measuring stick. They give writers something to reference and give editors something to measure copy against. Writing guidelines define what your brand is and isn't exactly like visual guidelines.TLDR: They give any writer all the information they need to jump on the treadmill and sprint at full speed without a warmup. 🏃

Does any of this sound familiar?

👉 You have a well-established marketing or communications department but don’t have your brand tone, voice, audiences or writing style in writing.
👉 You’ve invested in your visual identity, but haven’t done the same with your written identity.
👉 Employees struggle to produce consistent on-brand messaging.
👉 Your department can barely keep up with reviewing all the external marketing and communications content.
👉 You understand the value of writing or communications guidelines, but other, more immediate projects keep taking priority.If it does, you’re a perfect candidate for Gold-Standard Writing Guidelines!

Allow me to save you tons of time and stress...

With my 10 years of writing experience, custom writing guidelines template and proven strategy, I can help you finally create writing and communications guidelines.I offer a done-for-you service where I help you document how to write for your brand without trying to change your brand. I'll write, project manage and run meetings so it doesn’t create a ton of work for you and your team.

🚀 IMPROVE EFFICIENCYCompiling a single source of truth empowers anyone who writes for the brand to produce on-brand writing independently.This leads to…👉 40-60% fewer revisions (and fewer bottlenecks as a result!)👉 20-30% more content👉 Up to 25% less time spent writing first drafts👉 New hires producing quality content independently 2X faster

👏 IMPROVE MARKETING ENGAGEMENTWriting guidelines help establish better brand consistency (messaging, voice) and increase writing quality so you can take more creative risks and build more trust with your audience.This leads to…👉 15-20% more email opens and clicks👉 20-25% more social media engagement👉 10-15% more website conversions

😊 IMPROVE EMPLOYEE SATISFACTIONWriting guidelines reduce frustration, decision fatigue and conflict.This leads to…👉 10-20% higher employee retention and satisfaction in roles related to content production👉 A 30-40% reduction in burnout amongst “brand keepers” (the people who have the brand living in their heads)

Want to know if my Gold-Standard Writing Guidelines🏆 package is right for you?

Book a call and I can help you figure it out in 30 minutes! Worst-case scenario? I'll give you some free advice. 😉

FAQs

Q: What’s required from me and my team during the process?
You will have to provide feedback, attend meetings and help me access information and people as needed. I take care of the rest.Q: You don't work here, how could you possibly understand the intimate details of writing for my brand?
Let me offer this perspective: The intimate details of your brand already exist (in people's heads, in freelancers' heads, in comments, in client revisions, etc.)...just not on paper all in one place. I can come to know those details by gathering them and documenting them! Also, having an outsider come in on a project like this can actually be advantageous because I'll be able to quickly spot the details that seem super clear to you but aren't obvious at all.Q: Can these guidelines be tailored to our unique industry and audience?
Yes! While the template I work off is consistent (for a good reason), every set of Gold-Standard Writing Guidelines 🏆 is completely customized to your brand.Q: Do you provide training on how to use the guidelines?
I can, but this is an optional add on.Q: Why is this better than a DIY approach?
The #1 reason a DIY approach falls apart is because the project doesn't end up getting started (or finished). If it does get finished, but it doesn't improve the KPIs you need it to, you need to invest more time and energy into figuring out why. Most marketing and comms folks I've talked to already know they need writing guidelines, but they don't realistically have the resources to take this project on and keep up with everything else they need to do. If you work with me, you get guidelines without burning yourself out in the process.